#SciComm100: Vance Williams

Vance Williams image by The Vexed Muddler

Vance Williams
(by The Vexed Muddler)

“In science communication, words can be a problem. The complex language of chemistry is not just daunting; it tends to invoke and reinforce negative perceptions. I use microscopy images of common chemicals as a way to short-circuit these preconceived biases, to spark curiosity and to initiate conversations.” – Vance Williams, associate professor of chemistry at Simon Fraser University. Originally posted on October 10, 2016.