When being right takes you the wrong way
I was invited to the American Farm Bureau (AFBF) Convention in January to give a keynote at the Communicate, Connect, and Influence program hosted by the AFBF Promotion & Education Committee. I also led a couple of breakout sessions on this very topic: having those tough conversations. Here’s what we learned… Our conversations about agriculture and food production frequently escalate into arguments at key moments — moments where we feel we have been aggrieved, mistreated…