The purpose of branding in science
“The art of branding is firstly to attract the kind of people you want to work with.” – Jonathan Thon Like it or not, branding and self-promotion are an integral part of science. Our training might focus primarily on how to do science, but that isn’t enough; we also need to promote ourselves and our findings in order to persuade others to fund and collaborate on our research, and to highlight the value of our…