Jay Ingram
(by The Vexed Muddler)
“I applaud those with important science messages to deliver but too often they forget the fundamentals of communication: it’s not about what you want to say, its about what others want to hear. In ‘scientific’ controversies it’s rarely even about the data. Ignore these principles and you’re talking to yourself – and your colleagues.” – Jay Ingram, science author and broadcaster. Originally posted on October 20, 2016.
