Steven J. Cooke
(by Premee Mohamed)
“Science should underpin science communication. Science alone is insufficient just as communicating weak or flawed science is counterproductive. Messaging should be tailored to the audience with a good dose of enthusiasm and imagery (figurative language or actual images) while always noting where the science ends and opinion begins.” – Steven J. Cooke, Professor of fish ecology and conservation physiology, Canada Research Chair
Institute of Environmental Science and Department of Biology at Carleton University. Originally posted on October 12, 2016.
