When making work that’s important to you, it’s tempting to focus on improving your best work. After all, when you think of your work, that’s what first comes to mind. (You don’t think about the mediocre work.) Therefore, it makes sense to focus on that. By definition, this should be scarce. It’s not that you decide to sometimes do great work. Rather, it’s a simple consequence of looking at many pieces. Some will jump out…
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