Right Turn: Are stem cell documentaries aiming to lend legitimacy to unproven stem cell treatments?
In our hyperconnected world, video is king. There are many reasons for this, including the fact that for marketers video helps convert visitors (to a website for example) into customers. Videos also bring testimonials to life. Real people are telling us why we should buy this product or trust that service. They believe what they’re saying or at least they are convincing at appearing to believe it. Social media juggernauts like Twitter, Facebook, Instagram and…